Freesat - Freesat Management Team

Freesat Management Team

Alistair Thom, Managing Director

Alistair leads Freesat as Managing Director, overseeing the continued successful growth and innovation of the TV service. He has overall P&L responsibility for the strategic development as well as the day-to-day operations of Freesat and leads a multi-disciplinary team, which works across the broadcasting, retail and technology sectors. Before joining Freesat in 2012, Alistair worked as a management consultant for KPMG where he advised FTSE listed organisations on a wide range of issues; primarily focusing on developing and implementing strategies to improve business performance. Alistair started his career at BSkyB where he gained his accountancy qualification on their graduate programme.

Andrew Ladbrook, Head of Strategy


Andrew is responsible for developing Freesat’s strategic plans and assessing the impact of potential new ventures and changes in the wider market to ensure the company is on track to achieve its long term goals. Andrew has a deep understanding of the UK media landscape having previously worked as an analyst specialising in OTT content and smart TV devices at Informa group. Before commencing his career Andrew studied economics at the University of Bath and obtained a masters degree in theology from the University of St Andrews.