Freesat - Cookie Policy

Cookie Policy

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you (including to serve interest-based advertising).

A cookie is a small amount of data, which often includes a unique identifier that is sent to your device browser and is stored on your device.

For further information about the types of cookies we use, why, and how you can control cookies, please see below.

Our Website and/or the Freesat Mobile App (the “Freesat App”) uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you use or browse the Website or the Freesat App and also allows us to make improvements. By continuing to browse the Website or the Freesat App (as applicable) you are agreeing to our use of cookies.

There are two main categories of cookies:

o First party cookies: these are served directly by the website operator to your equipment and are often used to recognise your device when it revisits the site and to remember your preferences as you browse the site; and

o Third party cookies: these are served by a service provider on behalf of the website operator and can be used by the service provider to recognise your device when you visit other websites. Third party cookies are most commonly used for website analytics or advertising purposes.

We use the following cookies:

o Strictly necessary cookies. These are cookies that are required for the operation of our Website or the Freesat App. They include, for example, cookies that enable you to log into secure areas of the Website or the Freesat App.

o Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our Website or the Freesat App when they are using it. For example, we use Google Analytics to collect information about how you use the Website and the Freesat App. This information is reported on an aggregated basis and includes information about  the pages of the Website or Freesat App you visit, what you click on whilst you’re visiting and how long you spend on each page. We also collect IP addresses through Google Analytics, which allows us to identify broad geographical locations (e.g. by region or city) where our Freesat App users are based. We use information from Google Analytics to improve the way our Website or Freesat App works and to learn which content is of interest to our customers. (To learn more or opt out, click here).

o Functionality cookies. These are used to recognise you when you return to our Website or the Freesat App. This enables us to personalise our content for you, greet you by name and remember your preferences.

o Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website more relevant to your interests. Third parties may also share this information with Freesat to show Freesat based advertising based on their sites (see “Remarketing” below).

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

• Remarketing

The Website uses DoubleClick and Facebook remarketing and custom audience pixels to display relevant ads tailored to you based on your prior use of the Website. This may include the use of look-a-like audiences to target similar users to those of the Freesat website (read more). We are not collecting any identifiable information through these remarketing programmes.

You can block or modify this activity by visiting the following links:



• Affiliate marketing

The retailer links on the “Get Freesat” section of the Website are affiliate links. This means that we get paid a small commission if you click on the link or make a purchase using the link. You’ll pay the same price whether you use the affiliate link or go directly to the retailer’s website. The only information we see is the number of clicks and sales. No payment or identifiable information is recorded or collected by Freesat. We undertake this type of marketing to help us better understand our most popular products and to enhance the user experience going forward.

We use various third parties to provide us with information to help us learn about how users interact with the Website and attribute sales of boxes.

These include the following (along with links to the respective privacy policy and details on how to opt out):

Criteo (
App Nexus (
Awin (
Skimlinks (

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. However, if you disable or refuse cookies (including essential ones), please note that some parts of this Website may become inaccessible or not function properly.